LevelUp 2026 runs from October 26 to 29, 2026 at the Hilton Anatole in Dallas, Texas, with an optional Encore Day on October 30. It is HighLevel's flagship conference, built around the 2027 product roadmap, live product releases, and co-founder sessions. At the time of writing General Admission is $1,497 USD, VIP is $3,197 USD, and the Encore Day add-on is $997 USD.

It is the one HighLevel event of the year that people plan their travel around, and the speaker lineup is about to land. Below is what is confirmed on dates, venue, tickets, and format, plus an honest look at who each tier actually suits. Everything here comes from the official LevelUp 2026 page, which is where you should check before booking, because prices on these events move.

When and Where Is LevelUp 2026?

LevelUp 2026 takes place October 26 to 29, 2026 at the Hilton Anatole, 2201 N Stemmons Fwy, Dallas, Texas. Encore Day, which is a separate paid add-on, runs on Friday October 30. The Anatole has hosted the event before, so the venue is a known quantity rather than a first run.

It is a resort style property with pools, several restaurants on site, and a fairly well known art collection in the public spaces, including Warhol and Haring pieces. In practice that matters for one reason: you can stay, eat, and attend without leaving the building, which is worth more than it sounds when the schedule runs from morning sessions into evening events.

HighLevel arranges a room block at the Anatole for the nights of the event on a first come, first served basis. The booking link is sent out after you buy a ticket, and rooms are limited. If you are the sort of person who books flights first and hotels later, this is the one to reverse.

How Much Are LevelUp 2026 Tickets?

At the time of writing there are two base tiers plus one add-on. These are discounted from list and both tiers are marked as limited availability, so treat the numbers as a snapshot rather than a fixed price.

• General Admission, $1,497 USD (listed at $1,797). Full access to all sessions, the exhibitor hall, Open Office Hours Live, and the evening events, plus event swag.
• VIP, $3,197 USD (listed at $3,297). Everything in GA, plus prime seating, a private VIP lounge, meals included, open bar during evening events, and an upgraded swag bag.
• Encore Day, $997 USD. A fifth day on October 30, available only to people who already hold a base ticket.

One detail that catches people out: meals are included with VIP only. General Admission attendees eat at the Hilton Anatole restaurants or nearby. Across four days that gap is real money, and it narrows the effective distance between the two tiers more than the sticker prices suggest. Ticket sales are final and tickets are non-transferable, which the official FAQ page states plainly, so buy on a date you are confident about.

What Is Encore Day and Is It Worth $997?

Encore Day is a smaller fifth day on Friday October 30 for add-on holders only. HighLevel describes it as face time with the founders and tactical deep dives, with far fewer people in the room than the main conference.

Whether it is worth it comes down to one question: do you have specific, technical problems that a founder or senior product person could actually resolve? If your list is genuine (a scaling bottleneck, a SaaS pricing decision, a workflow that keeps breaking at volume), a small room is where those get answered. If you are attending mostly to learn the platform, the four main days already give you more than you can process, and the $997 is better spent on the trip itself.

Who Is Speaking at LevelUp 2026?

The lineup has not been published yet. HighLevel has scheduled the first look for August 6, 2026 at 12 PM CDT, so if a particular speaker would swing your decision, that is the date to watch rather than buying blind now.

Based on how previous years have run, expect a mix of HighLevel leadership sessions on the product direction, operator talks from agency owners running at meaningful scale, and outside marketing names brought in for the keynote slots. The co-founder Q and A and the roadmap reveal are usually the two sessions people cite afterwards, and neither depends on who else is announced.

What Does the Four Day Schedule Look Like?

The published structure is straightforward, and it front-loads the energy:

• Monday, October 26. Registration, the LevelUp kickoff, first sessions, networking, and an evening event.
• Tuesday, October 27. Sessions through the day, networking, evening event.
• Wednesday, October 28. Sessions and networking. This is where the awards gala sits in the programme.
• Thursday, October 29. Closing sessions, and the Encore kickoff for add-on holders.
• Friday, October 30. Encore Day, ticket holders only.

Two practical notes. Attendance is limited to people over eighteen. And there is no dress code worth worrying about, the official guidance is essentially to wear what you are comfortable in, with the exception of the awards gala, which is a black tie evening.

LevelUp Dallas or HighLevel LIVE Manila: Which Should You Pick?

If you are choosing one HighLevel event this year, these are the two realistic options on the calendar. They are not competing for the same person as cleanly as the price difference suggests.

HighLevel LIVE Manila on August 8 and 9 is the cheaper, nearer option, and it is a sensible first event if you are early in the platform or based in Asia Pacific. Dallas is the one to pick if you want the roadmap, the release announcements, and the density of operators that only the flagship gets. There is also a rolling series of local Hangouts listed on the official events hub, which are short meetups rather than conferences but cost almost nothing to attend.

How Should You Prepare Before October?

You have roughly twelve weeks, which is enough time to arrive with something better than curiosity. The single highest return preparation is unglamorous: know the platform well enough that the sessions land as answers instead of introductions.

The standard HighLevel trial runs 14 days, which is short if you want to explore properly rather than skim. There is a bootcamp signup that extends the trial to 30 days and enrols you in a free bootcamp covering the core setup. Readers who use that link can also claim onboarding extras from GHLStarboys, including a free account setup, coaching calls, ready-made snapshots, and a block of free virtual assistant hours.

Disclosure: the trial link above is an affiliate link. GHLStarboys may earn a commission if you sign up through it, at no additional cost to you.

Beyond that, a few things reliably separate a good four days from an expensive one:

• Book the room block early. It is first come, first served, and the link only arrives after you buy a ticket.
• Arrive with one specific problem, phrased narrowly. "My onboarding takes three weeks and clients churn in month two" gets you real answers. "How do I grow?" does not.
• Watch the August 6 speaker reveal if the lineup affects whether you go, or which sessions you plan around.
• Decide in advance how you will follow up. Most contacts collected at a conference go cold inside two weeks without a system that reaches back out.

Frequently Asked Questions

When and where is LevelUp 2026?

LevelUp 2026 runs October 26 to 29, 2026 at the Hilton Anatole, 2201 N Stemmons Fwy, Dallas, Texas. An optional Encore Day for add-on ticket holders takes place on Friday October 30. It is HighLevel's flagship annual conference.

How much do LevelUp 2026 tickets cost?

At the time of writing General Admission is $1,497 USD (listed at $1,797) and VIP is $3,197 USD (listed at $3,297). The Encore Day add-on is $997 USD and requires a base ticket. Both tiers are marked limited availability, so prices can move.

Are meals included with a LevelUp ticket?

Meals are included with VIP tickets only. General Admission attendees eat at the restaurants inside the Hilton Anatole or at nearby options. Over four days this is a meaningful cost difference to factor into the comparison between the two tiers.

Who is speaking at LevelUp 2026?

The speaker lineup has not been announced yet. HighLevel has scheduled the first look for August 6, 2026 at 12 PM CDT. Past years have combined HighLevel leadership roadmap sessions, agency operator talks, and outside marketing keynotes.

Going to Dallas, and Want the Build Side Handled?

The recurring pattern with events like this is that you come home with two pages of notes and a genuine plan, then the following Monday absorbs all of it. Teams like GHLStarboys handle the implementation side of HighLevel for agencies and businesses, covering account setup, snapshots, and the automations themselves, which is usually what the post-conference list actually consists of. If you would rather return from Dallas and have the ideas shipped instead of shelved, a free growth call is a reasonable place to start.

Book a Free Growth Call with GHLStarboys